Brand marketing for F&B businesses
Kontiki Inc.
Kontiki Inc. represents a group of unique restaurant and bars in Singapore. As a fractional marketer, I work on brand development, digital marketing channels, and identifying tactics to drive customer and revenue growth.
Pushing the boundaries of medtech marketing
Advanced Medtech
Asia’s leading urology medical device company. During my time as Senior Digital Experience Specialist, I scaled website conversions by 4.5x with a CRO audit, grew a 300,000-strong Facebook community, and generated US$6 million in pipeline revenue from qualified leads.
Using competitor data to inform a go-to-market strategy
LayerNext AI
LayerNext (pre-PMF) was a comprehensive data organization solution for AI/ML projects. I used SEO tools to conduct in-depth competitor research that informed their go-to-market strategy, and wrote case studies for their services.
From ideation to launch in 1 month
WRAPPING BEE
Wrapping Bee installs dust shields for clients undergoing minor home renovations. I helped Wrapping Bee develop their brand identity and website, that ranks #1 on Google Search for targeted keywords.
Marketing a niche event to double attendees
The Wicked Wallop
The Wicked Wallop is Singapore’s first kustom kulture event. As a part of the event organising team, I led the marketing communications of the event in 2023. That year, we doubled event attendees to 15,000.