Content marketing
Scaling a Facebook community to 300,000 followers.
Building an online community for a target audience you’re not a part of can be challenging. You need to create authentic content that resonates with the audience and understand their needs and pain points.
To understand the needs and pain points of the community, the team manually scrapped online forums such as Reddit and Facebook groups. This allowed us to gather information on the struggles and sentiment of the target audience.
Based on the information collected, together with prior interviews conducted on the target audience, we developed a content strategy that focused on creating relatable and engaging content, including factual content, memes, and real-life stories. We analyzed the performance of each post weekly to determine which content posts and topics performed better, using custom metrics to streamline performance indicators.
To scale the community, we used the best performing posts for advertising, A/B testing a select number of posts to achieve the best results. This allowed us to reach a wider audience and invite more people to join the community.
Our humanizing approach to content creation helped the community scale effectively and with active engagement. The community started with 100 followers and grew to 300,000 followers in 6 months. This was achieved through relatable and engaging content, which spoke to the needs and interests of the community, and targeted advertising based on data-driven decisions.